#ThursdayTool – Vimeo

Tool Profile

Vimeo

Type of business             

Public

Type of site       

Video hosting service, Software-as-a-service

Synopsis

Vimeo, Inc  is an American video hosting, sharing, and services platform provider headquartered in New York City. Vimeo focuses on the delivery of high-definition video across a range of devices. Vimeo’s business model is through software as a service (SaaS). They derive revenue by providing subscription plans for businesses and video content producers. Vimeo provides its subscribers with tools for video creation, editing, and broadcasting, enterprise software solutions, as well as the means for video professionals to connect with clients and other professionals. As of 2021, the site has 200 million users, with around 1.6 million subscribers to its services.

The site was initially built by Jake Lodwick and Zach Klein in 2004 as a spin-off of CollegeHumor to share humor videos among colleagues, though put to the side to support the growing popularity of CollegeHumor. IAC acquired CollegeHumor and Vimeo in 2006, and after Google had acquired YouTube for over US$1.65 billion, IAC directed more effort into Vimeo to compete against YouTube, focusing on providing curated content and high-definition video to distinguish itself from other video sharing sites. Lodwick and Klein eventually left by 2009, and IAC implemented a more corporate-focused structure to build out Vimeo’s services, with current CEO Anjali Sud having been in place since July 2017. IAC spun off Vimeo as a standalone public company in May 2021.

Available in       

English, Spanish, German, French, Japanese, Portuguese, Korean

Founded             

November 2004

Headquarters   

New York City, United States

Area served      

Worldwide

Founder(s)        

Zach Klein

Jake Lodwick

Key people        

Anjali Sud (CEO)

Products             

Vimeo OTT

Vimeo Livestream

Vimeo Stock

Vimeo Enterprise

Vimeo Create

Vimeo Record

Revenue             

Increase 199.4 Million (2020)

Employees        

800+ (2021)

Subsidiaries      

VHX

Vimeo Livestream

Magisto

URL       

www.vimeo.com

Advertising       

No

Registration      

Optional

Users   

200 million

Launched           

November 2004

Current status  

Active

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